![]() ![]() Remember, if it’s just words, people will only remember 10% of the information they read. ![]() Infographics work so well because using text and images together helps people to retain the information. Human memory is extremely sensitive to the symbolic modality of presentation of event information. This effect, called The Picture Superiority Effect refers to the phenomenon in which pictures and images are more likely to be remembered than words. People remember & retain information longer when you visualize the information, say using icons. They will, most likely, get distracted within the first 5 minutes. But, how many times have you faced a presentation cluttered with too much text? Text-heavy presentations dramatically reduce the quality of communication with your audience. Every presentation is a dialogue with your audience.
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